Virtual Concierge

Zhiyuan Xie

Website+WebAR

Moët Hennessy is one of the France's leading prestigious champagne and cognac exporter, consumers can discover their products in many retail stores. However, the in-store shopping experience rarely reflects the luxurious quality that Moet Hennessy’s products have. They want to elevate the last mile of the consumer journey.

To help Moët Hennessy to elevate the luxurious experience and increase awareness of MH brands & products in the in-store experience, our team discovered that instant, educational, fun experience is a must. I worked closely with the creative leadership and stakeholders on this project, including the user flow, website design, design system, and motion etc. By creating a fun digital experience through augmented reality and website, we gave users product recommendations that tailored to their personality.

Virtual Concierge

Virtual Concierge is a mobile-optimized augmented reality web experience to transform the in-store retail experience across Moët Hennessy accounts and create customer touchpoints.

Concierge Experience

After interacting with the Virtual Concierges in-store, customers were provided with a product suggestion to help them in making decisions during the purchase process. Users will also be directed to the Concierge website for pertinent promotional initiatives and product details.

Credits

Client
Moët Hennessy

Scope of Work
User Interface Design, User & Consumer Experience, Animation

Agency
STADM

Creative Executive
Maxwell Davidson

Design Direction
Shao-Jo Lin

Multidisciplinary designer based in NYC.

Email
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