Summer Living

Zhiyuan Xie

Seasonal Campaign

As part of Hunter Douglas’s seasonal initiative, the team built a campaign around the idea that the right shade changes everything. Inspired by everyday rituals and shifting light, the visuals aimed to capture how color shapes mood, perception, and space.

My role focused on translating this creative concept into a full suite of static and motion assets across social platforms, digital displays and prints. With multiple formats and use cases, I worked to maintain clarity, consistency, and ensure visual impact. The right shade changes everything.

Credits

Work done as a Senior Designer at Hunter Douglas.

Scope of Work
Post-Shoot Creative Production, Paid Media Design, Motion Assets, Campaign Rollouts, Digital Adaptation

Collaborators
Reed Edwards, Anna Yumul, Charlotte Parker, Kristen Moran, Shannon Keffer

Multidisciplinary designer based in NYC.

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