Meet Chinatown
Branding, Campaign
Role: Design, UIUX, Motion
Chinatown experienced slow decline after the tragedy on September 11th, 2001. The local government aimed to recover the neighborhood, but this led to gentrification. Because of the unfair treatment from landlords and the rising rent, these forced many low-income residents to move out and businesses close down. When COVID-19 hit Chinatown, it exacerbated the problem. Since the gentrification was inevitable, what can we do to help Chinatown’s local business while understanding the situation of Chinatown’s residents?
Meet Chinatown is a non-profit organization to support Chinatown’s businesses and local residents. People can use Meet Chinatown’s website to browse current events, create an account, sign up for events, and also redeem awards. With a series of curated events, such as Foodie, Time Traveler, Believer, and a local Household, tourists could experience and also understand the happiness and pain of people in Chinatown from a local perspective.