Zhiyuan Xie

FX Shōgun


Social Media Campaign

Shōgun is a riveting historical drama set in Japan in 1600, during a defining civil war.  FX wanted to balance historical accuracy and modern relevance while driving awareness, interest, and viewership for a 1600s feudal Japan TV series among fans of the original book and epic cinema releases.

Our agency introduced ignited anticipation and set the stage for an unforgettable TV experience by delivering character-driven, educational-driven, and influencer/PR-driven content. With my trilingual background, I offered insights and conceptual creative inspirations throughout the project, which influenced the direction and outcome of the social media assets. I also helped executed static assets and animated social content to help deliver a captivating Shōgun experience that resonates with today's audience and feels truly epic and groundbreaking.

Social Media



The Result


The campaign has gained more than 75K followers acrossed social media, including Instagram, Facebook, Tiktok. 
With an average reach of 30M, this campaign has made this show a huge success for FX network in gaining viewship.



Credits
Client 
FX Network

Scope of Work 
Campaign Creation, Premier & In Seaon Assets, Motion Graphic

Agency
STADM

Creative Direction
Max Davidson, Shao-Jo Lin

Design
Donnie Kim, Haotian Dong

Multidisciplinary designer based in NYC.
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