Yuan Xie

Citibank 2024 LNY


Marketing Campaign

In the year of 2024, the economic outlook remains uncertain. Although the consumer consumption demand is gradually returning, high interest rates and inflation continue to impose stress on people's investment and spending habits.

Citi continues its tradition of celebrating the Lunar New Year to strengthen its bond with customers in the Year of the Dragon. Leveraging our team’s profound cultural insights, we drew inspiration from the dragon's symbolism, unwavering power and strength. We were here to reinforce Citi's commitment to supporting our customers in confidently navigating their financial journeys and holding their heads up high throughout 2024.





Campaign Landing Page


As of February, the website has 19,479 views with an average of 43% bounce rate. 



Credits
Client 
Citibank

Scope of Work 
Strategy, Bilingual Marketing, Website, Campaign Collaterals, UI/UX, Prints, Photography, VIP Event

Agency
Admerasia


Multidisciplinary designer based in NYC.
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